Do you need Real Water?

Did you know that the water you drink has been damaged by it's journey through pipes and filters. The water has been stripped of it's electrons and is acidic, positively ionized and clumpy.

These are the claims made by the company Affinity on their site selling Real Water. But not only do they know all this terrible stuff about our water. They will sell you the solution. Red flag!

"Is the water you drink slowly killing you?"


That's the scare mongering they open with. They then launch into a spiel of nonsense and scientific sounding crap. There really is far too much rubbish here to deal with, or I shall be typing away for hours. So I'll just pick out a few of the good(?) ones.


Affinity claims that the water we drink is stripped of electrons and clumps up to form larger molecules that then cannot get into our cells. 
The water we drink is not stripped of electrons. There really is not other way to say it. It's a meaningless claim that has no evidence and goes against all know chemistry. Water does not form permanent "clumps". Water is bound together by very weak van der Waals forces. The Brownian motion of the water molecules (the random movement they experience in a still liquid) is more than enough to ensure all the molecules are always in motion relative to each other.

Affinity claims that many of the processed foods we eat are acidic. While the fresh fruits and vegetables are alkaline.
Um.. Have they never heard of citric acid? Many fruits are extremely acidic. The fact is that the acidity or alkalinity of any food is entirely determined by its composition. And there is no evidence to suggest that eating processed food as opposed to fresh food has any of the effects they claim.

Affinity claims that many nutritionists believe that most diseases flourish and grow rapidly in an acidic environment and not in a alkaline environment. 
Who are these many nutritionists? Where is the evidence for this? Is there any evidence that drinking water of a higher pH will lead to "more alkaline environment" (whatever that means) within the body?

Affinity claims that the ionized water acts as free radicals that steal electrons from our cells.
Well we already saw that the claim of missing electrons is false. But in addition to that. Free radicals are not found in water. They are short lived molecules that result as a byproduct of normal body functioning.   

The water we drink will vary in pH depending on it's source. Pure water is pH neutral (pH of 7) but most water will be slightly acidic due to carbon dioxide that dissolves out of the atmosphere. Carbonated water can have a pH as low as 5. Where as ground water with a lot of calcium carbonate (Lime) dissolved in it can have a pH as high as 12. Though you probably would not drink that. There is no evidence that variations of pH in the water we drink has any affect on our health.

This is just another of those scams that throws in plenty of misconceptions along with misstatements of fact and out right lies. Puts it all together with scary warnings all couched in scientific sounding language. Then they give it the trappings of legitimate technology by throwing in trademark symbols and words like proprietary. And all this is done in the hope that they will fleece some stupid people out of their money. They probably won't go away quickly. Their bullshit "eastern" counterpart, Kangen Water, which they actually reference on their site, have been selling their magical water machines for years. And those things aren't cheap.